Metric Chart: USNWR Peer Assessment of FSU Among Public Universities. 2023 Goal: Top 25 Reputational Rank. USNWR 2018 baseline: 41. USNWR 2019 progress: 42. USNWR 2020 progress: 38. USNWR 2021 progress: 39. 2023 goal: 25.
FSU has long been underrecognized by university peers, high school counselors and the general population which led to us engaging in a new campaign to correctly establish messaging that reflects our preeminent status as a top 25 public research university.
FSU is developing a new brand identity that is consistent with our national and international stature. This comprehensive process will include the development of brand messaging and assessments of how they are perceived by various populations.
Once our brand identity has been established, it will be the obligation of all units on campus to fully integrate the brand in their visual media and their publications and messaging.